Handcrafted and organic ice cream, made from New Zealand's farm-fresh ingredients, invites customers on a journey of pure New Zealand. To proudly showcase the natural goodness of the ice cream, the concept embraces a rounded typeface paired with a digital painting. This painting vividly portrays New Zealand's majestic mountains, with colors symbolizing the wholesome ingredients used in the product.

"Beyond" captures the essence of going beyond a mere spoonful, promising customers an adventure through the flavors and landscapes of New Zealand. The product's name, "Beyond," is seamlessly integrated into the copywriting to convey the unique experience of indulging in this ice cream. The target audience, comprised of adventurous individuals and full-time travelers, is sure to find delight in this extraordinary ice cream experience.

Student Project- Shillington Graduate 2023